PDF
Private Events Overview for Franchisees
The private event offer at a glance: the per-guest pricing model and booking minimums, ice cream float and dirty soda upgrades, custom mug add-ons, and which resources live in Brand Barn.
Franchise Resources
Private Event Marketing Toolkit
Everything you need to market, quote and book private events.
Private events are a growth channel alongside festivals and fairs: corporate and employee-appreciation events, customer appreciation days, school functions, weddings, birthdays, graduations and more. This toolkit brings together everything in Brand Barn to help you market and book them: the playbook, outreach and social copy, print-ready flyers and postcards, social graphics, event photos, menus, and the booking templates and SOPs.
Open the full toolkit in Brand Barn (opens Brand Barn in a new tab)
Start with the overview (opens in a new tab)
Files open in Brand Barn (SharePoint) in a new tab. Sign in with your Wild Bill's Microsoft account.
Start here
The strategy and the scripts: who to target, how to get found and what to say.
PDF
Private Event Playbook — Growing Private Events
Turning local awareness into bookings: the private event opportunity, B2C and B2B target events, building visibility, strategic networking, targeted outreach & drops, and first steps to getting booked.
PDF
Private Events Toolkit — Scripts & Copy (updated 6.4.26)
Copy you can use: Google business listing setup and description, Facebook group post ideas, social media best practices, business outreach email scripts, and tips for surprise product drops.
Print collateral
Print-ready flyers and postcards to hand out and leave behind.
PDF
Special Event Flyer — Fountain Soda Experience
"Fountain Soda Experience for Special Events" flyer: weddings, grand openings, school functions, employee and customer appreciation, with a dirty soda / ice cream float upgrade callout and a "Book Bill" QR code. One version per setup.
PDF
Special Event Flyer — Soda Saloon Experience
The same special events flyer with "Soda Saloon Experience" branding. One version per setup.
PDF
"We Service Private Events" Postcard
Postcard for corporate events, weddings, birthdays and graduations, with a QR code. The current file shows WildBillsSodaNYC.com, so check the URL and QR code for your territory before printing.
Social & digital graphics
Ready-made graphics for social posts, Facebook groups and your Google listing.
PNG
Event-Type Booking Graphics
Booking graphics by event type: corporate, school, sporting and wedding. The Corporate one reads "Corporate Events — Book a Truck Today!".
PNG
Seasonal Booking Graphics
Seasonal booking graphics for spring, summer and fall.
PNG
"We Service Private Events" Square Graphic
Square social graphic: corporate events, weddings, birthdays and graduations, with self-serve experience, custom mug and unlimited-refill callouts. Booth version and Barrel Wagon version.
Photos
Real event photos for listings, social posts and proposals.
Folder
Photos for Listings & Social
Booth and event photos plus the official Wild Bill's Craft Beverage Co. logo, for your Google listing and social posts.
Folder
Wedding Photos
Photos from a Wild Bill's wedding service plus 4-Head booth photos.
Booking & operations
Templates and procedures to quote, contract, invoice and run the event.
PDF
SOP — Private Event Booking Process
Step by step from first inquiry to event day: lead intake and response, gathering details and quoting, sending the agreement, deposit and final invoice, and final confirmation. Includes email templates.
DOCX
Event Service Agreement Template
Editable services agreement covering deposit and payment, cancellation, rain dates, liability and equipment damage, plus a Schedule A for event details and pricing.
XLSX
Invoice Template
Wild Bill's invoice template for private event billing.
XLSX
Equipment & Service Items Recommendations
What you need for ice cream floats and dirty sodas (cups, scoops, freezer, canisters, syrups, creamers, signage and menus) and where to source each item.
Folder
SOPs & Recommended Equipment
The full SOPs folder, including the booking process SOP and the equipment list above. The Franchisee Overview says the SOPs for ice cream floats and dirty sodas are kept in Brand Barn.
DOCX
Preferred Vendor List Template
Word template for building your preferred vendor list.